Admin Panel
Background
The admin panel is an internal tool utilised by Finance, Customer Success and Deliverability teams.
My Role
During this project I was UX designer creating User flow, Wire-framing, High-fidelity designs. My responsibilities were to initiate user interviews with internal teams and understand the frustration & confusion.
Problem Statement
Finance and Customer success teams encounter issues during daily tasks in & cross collaboration efforts due to siloed data and inefficient processes. It’s outdated design causes inefficiencies in workflow and Maropost employees experience frustration & confusion.
Research
I evaluated Maropost platform with user flows in mind and cross-referenced that with user data on what sections of the platform were highly used. Based on my findings I was able to create concept of design. I ran usability tests with our users and conducted interviews in order to ensure that new designs were working.
In a continued effort to gather more customer insights I launched several research initiatives that successfully run till today.
Outcomes
Our customers were happier. We noticed increase Push Campaign score after new UI was released. We also received positive feedback to Customer Success team directly from our customers who raved about new UI - "Wow, it's so fresh and modern!"
During this project a new Research Practice were established - We did more UI revamp on our Platform for better User Experience
