Senior UX/UI Product Designer for complex SaaS, commerce, web, and mobile products.

Journey builder

Problem

Teams still built journeys on a legacy canvas of tiny icons while the rest of Marketing Cloud had moved to Liquid Sky.

Role

Lead UX/UI and product design.

Outcome

Shipped Welcome, Abandoned Cart, Nurture, and Advocacy on the new canvas. From-scratch stays on legacy until remaining widgets catch up.

Website Chatbot

Problem

The Figma showed a chat bubble. Merchants still could not set up, publish, or learn from a real storefront bot.

Role

Lead UX/UI and product design.

Outcome

Designed merchant setup, the widget, and Service Cloud conversation history as one loop.

Service Cloud Tickets

Problem

Agents left a ten-column ticket table to hunt the conversation, the customer, and the order.

Role

Lead UX/UI and product design.

Outcome

Redesigned the queue into a split workspace. Ready for UAT.

E-commerce Checkout

Problem

Guest and returning shoppers stalled across login, address, delivery, and pay.

Role

Owned the end-to-end redesign.

Outcome

Phase 1 launched with three-step checkout and express pay.

Accounts & Billing

Problem

Plan, usage, overages, add-ons, and invoices were dense and hard to scan.

Role

Owned discovery through final UI.

Outcome

A clearer billing workspace so account teams can find plan, payment, and invoices.

Campaigns

Problem

Marketers could not set up, preview, and trust a campaign before send.

Role

Owned research, workflow, prototype, and usability testing.

Outcome

Shipped Audience to Message to Send, with a preview you can trust. Campaign score improved.

Problem

Marketing and commerce lived in two apps. Teams needed one path from onboarding through shop.

Role

Owned product design from research through hi-fi prototype.

Outcome

Designed through hi-fi, including onboarding, login, and MFA. Prototype. Not launched.