Resume
Download PDFSAMRITI VERMA
Senior UX/UI & Product Designer | Design Leadership, AI & Design Systems
Brisbane, QLD | +61 455 671 910 | samriti005@gmail.com | Portfolio | LinkedIn
Professional summary
Senior UX/UI and Product Designer with 7+ years of experience owning end-to-end design across complex SaaS, e-commerce, responsive web and mobile products spanning technology, MarTech, education, renewable energy and community services. Trusted to shape design direction, simplify complex workflows, present rationale and trade-offs to stakeholders, and partner closely with Product and Engineering through implementation. Combines hands-on product design with design-system thinking, mentoring and AI-assisted workflows using Claude, Cursor and Figma AI to explore options, build functional prototypes and surface edge cases earlier, while keeping decisions grounded in user evidence, accessibility and sound design judgement.
Design leadership & AI-assisted product practice
Senior product ownership: Owns complex product work end to end, from discovery and journey mapping through interaction design, stakeholder decisions and implementation review. Comfortable setting direction, explaining trade-offs and guiding work across Product and Engineering.
AI-assisted design workflow: Uses Claude, Cursor and Figma AI daily for research synthesis, journey and workflow exploration, functional and coded prototyping, UX writing, documentation and edge-case analysis. AI-supported exploration has reduced early-stage design and iteration time by about 30%, without replacing user evidence or design judgement.
Design systems & implementation: Co-creates and evolves scalable Figma design systems and reusable UI patterns, partnering with Engineering on component behaviour, accessibility, Storybook and Vue 2 to Vue 3 modernisation to improve consistency, reduce design-to-development handoff time and raise implementation quality.
Core capabilities
Product design & leadership
End-to-end Product Design
Design Direction and Decision-making
Complex SaaS Workflows
Stakeholder Presentations
Cross-functional Product Partnership
Mentoring and Coaching
AI & design systems
Claude, Cursor and Figma AI
AI-assisted Functional Prototyping
Figma Design Systems
Variables, Tokens and Components
Storybook and Implementation Review
Accessibility and Responsive Design
Research & product thinking
User Research and Journey Mapping
Usability Testing and Insight Synthesis
Product Analytics and A/B Testing
Conversational UX and UX Writing
Edge-case and Workflow Analysis
Developer Collaboration through Delivery
Professional experience
UX/UI & Product Designer | Maropost AustraliaJan 2022 – Present
Brisbane | Remote global team across Australia, Canada, Europe and India
- Own end-to-end product design across complex SaaS, e-commerce, responsive web and mobile experiences, from discovery and user journeys through delivery and implementation review.
- Shape design direction across key product areas, presenting rationale and trade-offs to Product and Engineering and balancing customer evidence, technical constraints and business priorities.
- Redesigned onboarding and core journeys, improving activation rates and increasing engagement; partnered with Product and Growth on A/B tests that improved conversion and task completion on critical flows.
- Co-create and evolve Maropost’s design system, defining reusable patterns and components, reducing design-to-development handoff time and improving consistency across teams.
- Use Claude, Cursor and Figma AI to synthesise research, explore workflows, build functional and coded prototypes, document behaviour and identify edge cases, reducing design iteration cycles by about 30%.
- Own key journeys including onboarding, authentication, checkout, billing, account management, campaigns, support and tickets; designed conversational flows for order tracking, delivery, returns and payments, reducing support friction on high-intent queries.
- Partner with engineers through Vue 2 to Vue 3 modernisation, aligning component behaviour, accessibility, Storybook and implementation quality; stay involved through implementation to protect design intent.
Design Mentor – UX/UI Design | RMIT OnlineNov 2021 – Present
- Mentor emerging designers in user research, interaction design, design systems, accessibility, visual hierarchy and clear design rationale.
- Give practical, constructive feedback on research plans, user flows, prototypes and high-fidelity interfaces, helping students communicate and defend their design decisions.
UX/UI & Web Designer | Hunter Promotional ProductsApr 2019 – Jan 2022
Brisbane
- Led UX/UI design for responsive e-commerce websites, customer web stores, online service journeys, landing pages and supporting digital assets.
- Used competitive analysis, usability reviews and customer feedback to improve navigation, content hierarchy, conversion paths and multi-device usability.
- Created wireframes, prototypes and polished interfaces, then worked closely with developers through implementation to maintain visual and interaction quality.
Selected product work
Store onboarding: Led UX/UI and product design for the Commerce store setup checklist so a new merchant can see the jobs to launch – warehouse, first product, branding, shipping, tax, payments, and domain. Get Started is live.
Journey builder: Led UX/UI and product design to move Journey Builder onto Liquid Sky – cards you can scan, a node system for 33 widgets, and a phased ship that started with Welcome, Abandoned Cart, Nurture, and Advocacy. From-scratch stays on the legacy canvas until remaining widgets catch up.
Website Chatbot: Led UX/UI and product design for the storefront chatbot, covering merchant setup, the widget, message and session feedback, and Service Cloud conversation history. Designed as one loop so merchants can publish and the team can learn from real chats.
Service Cloud Tickets: Led UX/UI and product design for the ticket workspace, redesigning a ten-column directory into a split view (queue, conversation, customer and orders on one screen) so agents can resolve WISMO and returns without leaving the queue. Split view ready for UAT.
AI-Assisted Design System & Vue 3 Modernisation: Co-created and continue to evolve a scalable Figma component system through Vue 2 to Vue 3 modernisation, defining reusable patterns and partnering with Engineering on accessibility, behaviour and Storybook implementation. Uses Claude, Cursor and Figma AI for research synthesis, flow exploration, rapid prototyping, documentation and edge-case analysis.
Marketing Cloud & Conversational Workflows: Owned workshops, research synthesis, workflow design, prototyping and usability testing for a complex campaign journey; the released UI received positive customer feedback and improved the campaign score. Also designed conversational support flows for order tracking, delivery issues, returns and payments, reducing support friction on high-intent queries.
Accounts & Billing Platform: Owned discovery, user flows, wireframes and final interactions across subscription plans, usage, overages, invoices, billing details and upgrades, simplifying dense account information and improving clarity across a complex SaaS workflow.
E-commerce Checkout Redesign: Owned the end-to-end redesign across guest and returning-customer journeys, combining journey mapping, competitive analysis, a detailed user flow and three design concepts. Phase 1 launched with three-step and express checkout experiences to reduce friction and improve conversion.
Unified Mobile App: Owned product design from research, persona development and journey mapping through sitemap, onboarding, authentication, MFA, navigation and high-fidelity prototyping for a unified marketing and commerce experience.
Earlier experience
Graphic Web Designer and Event Coordinator – Multicultural Community Centre (2018–2019) | UX/UI and Web Designer – Target Solar, Frontier Education and ImpaCCCt (2017–2018) | Freelance Web and Digital Designer (2014–2016) | Web Designer and Developer – Master Software Solutions (2012–2013), including Drupal, HTML, CSS, JavaScript and responsive web development | IT Lecturer – Punjab University (2011–2012)
Education & additional information
Diploma of Graphic Design – TAFE Queensland, Brisbane | Master of Computer Applications – Punjab Technical University, India
Australian Citizen | Brisbane-based | Open to hybrid and remote work arrangements